Hi I’m Lauren Ryan, a cannabis copywriter and SEO content writer. I specialize in email and website copy that connects, shows authority, and converts. Sun and Co is located in the heart of Javea’s old town. It is also easy to make your way to one of the many picturesque beaches in Javea. Read more here. Having an experienced CBD content writer in your team is crucial to your CBD SEO success. In this article, we’re going to teach you why.
Hey there! Glad you’re here. I’m Lauren, the cannabis copywriter.
And, as you’ve probably already found out, it takes an incredible amount of time.
But it’s the seed your business needs to grow.
Before anyone buys anything, they always “Google-it” first. we all do it.
Which is why your online presence should be built by a cannabis copywriter who’s also familiar with the cannabis industry AND quality copy.
The right digital marketing strategy – one that actually matches the goals of your business – will:
Help Google send clients your way.
Give you consistent incoming customers.
Make you stand out among your competition.
Turn lurkers into buyers!
Without a solid online presence…
You’re missing out because your competition is getting your clients.
The tricky part is…
In our industry, you have to be extra careful about how you present yourself because of the regulations you face…
You need to consciously connect to your audience in a way that both engages and abides by regulations.
Because of this, I recommend you focus your energy on two digital marketing methods:
Let’s talk about emails.
Customers rarely make a purchase the first time they visit your website or stumble upon your social media.
That’s because you haven’t built a relationship yet.
So how do you consciously connect and build lasting relationships with your customers?
Email marketing is up to 40 times more effective than social media.
That’s because 91% of all consumers use email daily.
Consumers are 3 times more likely to make a purchase from an email than they are on social media.
Email marketing allows you to bypass all the regulations you face with social media.
The average order value from email is about 17% higher than social media.
But it’s not enough to just send out the emails… you need a cannabis copywriter who can actually get your emails to convert.
Organic marketing methods are your most reliable options in an unpredictable industry.
If your social media ever gets shut down, you own your email list. So let’s get that thang growin’!
Now, let’s talk about SEO.
Did you know paid Google ads can’t have the word “cannabis” or you risk getting your website flagged? But you can rank for the word “cannabis” through an organic search?
Organic search drives 53% of all website traffic.
Results on the 2nd page of Google only get less than 1% of clicks.
Google search, Google Images, and Google maps drive 93% of all global traffic
Organic search drives over 1000% more traffic than organic social media.
What does this mean? Optimizing your website to show up in the search engine is critical.
I’ve gotten my clients to organically rank on the first page of Google for their target keywords.
That’s right. An upfront investment for good SEO cannabis copywriting means no ongoing paid ads AND results.
Reach out, we’ll book a call, and I’ll walk you through what’s important when it comes to SEO.
I’m sure you’ve felt that as our industry continues exploding, sometimes it can feel like a race to the top…
Getting a head start on organic marketing methods is critical – because it takes time to grow.
You have to start now to get out ahead.
You have to start today before the internet is flooded.
Make SEO cannabis content writing and email a core part of your marketing plan — start putting out content and collecting emails.
People want and need information about cannabis.
“Canna-curious” clients want their questions answered before they start using cannabis products.
And the “cannaoisseurs” what to know all about the latest products, research, and news.
It’s up to us to educate the public on cannabis, consciously.
Because we both know the media isn’t…
A cannabis copywriter grows your customer base to increase revenue.
With a website that ranks and an email list that’s engaged, you can:
Increase revenue by growing and converting your customer base.
Bring consistent traffic to your website.
Establish a following that’s loyal.
Help customers choose the right products for their individual needs.
Educate consumers on the plant, the science, and social issues.
Become a thought-leader by building integrity and credibility.
Hi, I’m Lauren, a freelance cannabis copywriter and SEO cannabis content writer.
I strategize how to grow YOUR cannabis business online.
Let’s make your business the whale in the sea of minnows.
With a background in scientific research, creative writing, and academic writing, I make sure your message is clear and backed by research.
I write for legal cannabis businesses including:
Leading recreational brands
I want to help businesses that recognize this is a critical time in history.
If we work together, then I’m invested in your mission.
YOU have a huge impact on how our startup industry becomes mature.
We’re literally shaping the future of the industry, right now. One small step at a time.
From the many environmental and sustainability benefits of industrial hemp to the vast medical benefits of cannabis – we’re changing the world, friends!
Why work with me as your cannabis email copywriter and SEO content writer?
I research your target market and get customers to take action.
I implement strong SEO so customers find YOU.
I write content to establish a connection and build your credibility.
I keep your content current with scholarly research and make the endocannabinoid system seem less intimidating.
With a BA in English & psychology and an MS in special education & literacy, I love everything about writing and getting inside peoples’ minds. As a former behavior analyst, I’m exceptional at understanding the reasons behind peoples’ actions.
My experience, defined process, and intuition give me a keen eye for strategy.
I integrate all of this into your content to make your business stand out and increase sales.
But what’s most important? WE need a connection if this is going to work.
Let’s see if we’re a fit.
Words In The Wild
The Economic Benefits of Legalizing Cannabis in Rural America
The Promising Emerging New Autism Drug: Cannabis
Psychedelic Research Is Striving To Be Inclusive This Time
Why Your Dispensary Marketing Plan Needs A Cannabis SEO Blog Writer
The 5 Best WordPress Podcast Plugins for Cannabis Businesses?
Cannabis Treatment for Alzheimer’s Disease to Improve Quality of Life
Sloane Barbour, Chief Revenue Officer at FlowerHire
“It’s rare to find someone who understands both the human and technical sides of SEO copywriting. There’s a clear ROI on the investment in terms of awareness of our brand. Lauren’s work is well-researched and she has a deep interest and passion for the cannabis industry. The FlowerHire team has been pleased with her work, professionalism, and communication.”
Will Read, CEO and founder of CannaPlanners
“Lauren has been a great asset to CannaPlanners as we grow our SEO & content marketing services. She always completes tasks on time and goes above and beyond to make sure the content she provides is uniquely informative & on-brand while still containing the SEO value we need to improve performance. We at CannaPlanners are excited to continue working with Lauren as we expand our content marketing efforts.”
David Morgan, CEO and founder of Frozen 4, LLC
“We always thought we could “wing it” until we realized that our team didn’t have the skill level or experience in writing copy for business purposes. Our initial consultation call with Lauren left us with the feeling that we should not look any further for another copywriter. And well worth the price of admission!! The process allowed us to better understand who our clients are, some holes in our marketing/social, and how we want our voice to be heard. The research and background information that Lauren asked for helped push the process forward more quickly. Good things come to those who wait — Lauren’s time is limited and worth waiting for.”
Take your marketing to the next level with these copy packages:
The Budding Brand Package
The Loud Website Copy Package
The Chronic Email List
The Organic Growth Package
Product descriptions a la carte
When you hire me as your cannabis content writer, you also get:
Research-based articles to bring more traffic
Search Engine Optimization (SEO) to help customers find you online
Titles that get you more social media clicks
Engaging tone that turns readers into customers
Editing so your work is free from errors
Ideas for new content that will engage your target audience
Formatting so that readers who skim articles will want to read everything
State advertising regulation aligned content
Work With Me
Ready to plant the seed to grow your cannabis business?
During your consultation we’ll talk about:
Your goals – more clients? time? money?
Your current SEO – how well are you ranking?
What’s working with your current strategy and what needs to change?
Ideas, strategies, and how I can save you time!
Email: [email protected]
Why do I need an SEO content writer for my cannabis brand?
Your content represents your brand.
What does putting out high-quality vs. low-quality content say about your brand?
What do you want your audience to think about your brand?
Just like the law of attraction, put out what you want to receive.
Putting out quality content shows that you’re a quality brand.
If someone is deciding between two CBD brands, very similar products that are priced the same, how will they decide who to buy from?
They’re going to look at the content.
They’re going to purchase from the brand they feel more connected with… and more impressed by.
The content will be a determining factor.
Why do I need SEO-optimized content for my cannabis website?
As you continue to put out new content on your website the growth is exponential.
Once your content is up, it stays up. And the longer your content is up, the more authority you have in Google.
So paying for a copywriter to write your SEO-optimized content is a small investment with huge long-term benefits.
How do I choose a cannabis copywriter?
Consider your goals, voice, and target market. You want a writer who understands your goals, can capture your voice and knows how to draw in your target market.
Have a conversation to make sure your personalities fit and the writer understands your goals and voice.
Work together on a smaller project first. This will help you decide if you’re a good fit before jumping into any bigger and more expensive projects.
Are you looking for a hemp cannabis copywriter in New York?
As a New Yorker, born and bred, I want to help New York cannabis businesses succeed with conscious integrity. We’ve finally made it to full cannabis legalization! Let’s make sure we’re taking careful steps to build our emerging market with a forward-thinking mindset.
Are you looking for a freelance cannabis copywriter who can write with cannabis regulations in mind?
I can help make sure your content is compliant.
Looking to find a local cannabis copywriter on the East Coast? Specifically in Vermont? Or a cannabis copywriter in Maine, Massachusetts, or New Jersey? How about on the West Coast in California? Each state has different advertising laws so it’s critical you abide by them.
I live in the North East and work remotely. So, I’m always available via email, phone call, or Zoom to make working with me ultra-convenient.
Professional Content Writing For Cannabis & CBD Oil Related Websites
‘Content is King’ has long been the cry of SEO experts and web design companies, and . It’s vital if you want to drive organic traffic to your website, and in the context of CBD products, it is one area that you can afford to overlook.
We’ve written about different ways to grow traffic to your CBD website here, touching on the importance of regular blog content and content collaborations as part of a broader strategy to grow your site’s traffic. Today we want to get into a bit more detail on why fresh content for your CBD site is important, what to watch out for, and how to get started.
Using Content to Drive Traffic and Sales
Top SEO specialist Matt Diggity recently released his article on the importance of good quality copy for rankings and conversions. He’s recognised as an expert in his field, so if he thinks it’s important, it’s probably worth paying attention.
His key points are that good quality content, aside from its ranking benefits, also:
- Gets people reading on your site
- Ensures that they continue reading until they get to your Call to Action
- Improves your conversion rates
If you’re in the CBD industry in the UK, you know that you’re limited in the channels that you can use to generate traffic for your site because Google AdWords and Facebook Ads aren’t available. This leaves quality content as an effective, evergreen option that will continue to reap the rewards for months and years to come. And content can be repurposed for forum posting, YouTube and podcasts and other outreach efforts.
A Done-For-You Content Service
You might be asking yourself if content creation is so effective, why aren’t more CBD companies doing it? There are two main obstacles to getting started:
1. The Effort Required
The time and discipline that it takes to write good quality content can stop business owners in their tracks before they’ve even written the first sentence. This makes it the perfect task to outsource where a specialist team can get the job done on schedule without you having to worry about it. They’ll ensure that they article is SEO-optimised so that the content has the best chance of ranking.
2. Compliance Requirements
In the UK, CBD companies need to be in compliance with the MHRA (Medicines and Healthcare products Regulatory Agency). Their exacting requirements limit the scope of what can be covered on a CBD company’s blog.
This is where a fully done-for-you content creation service comes in. If you’re looking for fresh content for your website or blog, why not ask the professionals? With experience in compliance requirements, and commitment to high quality, interesting content, our in-house writing team can help give your site the boost it needs.
We offer content that is:
- Fully compliant
- Unique, interesting and engaging
- SEO-optimised for your keywords
- Perfect for use on your own website, for guest posting or for promoting your site on platforms such as Medium.
Important Compliance Requirements
To write content in the CBD niche is both an art and a science. There are exacting requirements set out by the MHRA on what can and can’t be covered and this needs to be combined with an interesting, engaging approach that is useful to prospective buyers. Some limitations include:
Any medical claims or inferences are not permitted because CBD is sold legally as a food supplement only. This means that you cannot make medical claims or suggest use as a treatment without a licence. This includes referencing the traditional use of cannabis as a medicine or using the term ‘medicine’ presents a non-medical product as medicinal, which requires a licence. It is also not permissible to link to any statistics or studies citing the benefits or uses of CBD.
As a food supplement, you cannot make a statement such as ‘CBD helps with health conditions’, CBD cannot restore, modify, enhance or promote any bodily function or state. It is also not permissible to make reference to any potential health risks that may arise as a result of not taking CBD. It is permissible to refer to the product’s ability to support and/or maintain health and wellness.
When suggesting a relationship between CBD and the Endocannabinoid System (ECS), it is not permitted to refer to any specific functions, nor is it permissible to refer to the role of the ECS. Health claims are only permissible if they have been authorised and approved by the EFSA as per regulation (EC) 1924/2006. Currently, CBD has no approved health claims.
Many companies label their CBD products as ‘organic’ when, in fact, they are not. In order to market a product as ‘organic’, it needs to have been certified by an authorised third-party lab. Many CBD products are produced organically but have not been certified. In these cases, the products should be labelled and promoted as ‘organically grown’.
CBD for Pets
Under the guidelines set by the Veterinary Medicines Directorate (VMD), it is no longer legal to buy or dispense CBD for pets without a prescription. CBD companies cannot sell, market, or suggest use without the relevant license.
CBD isolate can only be used in vapes and cosmetics in the UK. As per the restrictions set out by the EU’s Novel Food Regulation, CBD sellers cannot suggest the use of CBD isolate in oral products. Note that customers can use CBD isolate orally, but a company may not sell, market, or suggest oral use.
The current legal level of THC in the European Union is 0.2% in the growing plant.
Industrial hemp from which CBD is extracted is not exempt from the Misuse of Drugs Act 1971. The only parts of the plant that are non-controlled are the stems and the stalk of the mature plant once it has been separated from the plant. Everything else is classified as cannabis, and as such, it is a Class B drug, whether it is hemp or marijuana. This includes the flower/bud irrespective of the level of THC. In the EU, the use of hemp flowers is permitted.
It is customary to see reviews on CBD websites, and it’s something that clients rely on to make purchase decisions, but not all companies can use review facilities. If customers leave reviews on the website that feature medicinal claims, they cannot be published. If companies are not able to moderate the reviews, then they cannot be linked to or referenced. This includes independent third-party websites such as Trustpilot. These requirements are strictly enforced by the MHRA who use reviews in their determination process.
If a done-for-you service is what you need to get serious about quality content to promote your CBD company, we’d love to have a chat to discuss your content needs. Please give us a call on +44 1372 390 810 or fill in the contact form and we’ll set up a time to chat.
Content Writing CBD Oil
Having an experienced CBD content writer in your team is crucial to your CBD SEO success. In this article, we’re going to teach you why.
Whether you’re selling CBD or THC products, you need a lot of web exposure to reach your potential clients. But, unfortunately, there are still a lot of limitations in terms of adverting hemp and marijuana products.
Popular social media prevents mentioning of these substances, and medical claims can easily get you in trouble with the FDA. This is why SEO blog writing for dispensaries is so essential for cannabis websites.
Good cannabis writing can avoid making medical claims or getting your website in any trouble. Furthermore, they can increase your traffic to Google, bringing in highly qualified leads to your website.
This article will consider some of the main reasons why having a good CBD content writer can lead to increased traffic and sales. Check it out!
Benefits of SEO blog writing for dispensaries
If you wish to have a successful website, you need a perfect cannabis content writer who understands the industry and Google algorithm.
Here are 5 of the main reasons why you should hire a cannabis blog writer for your CBD website:
Professional cannabis writer can target the right phrases
People who have little experience with search engine optimization don’t understand that writing random cannabis and CBD articles will get you nowhere.
Although cannabis blog writers love to say “content is king,” there is no point in creating content if no one sees it.
Before you can write the first piece for your blog, you need to decide which phrases are worth pursuing. If you can’t rank on page one of Google for a particular keyword, there is no point in writing on that specific topic.
When deciding which phrase to use, a cannabis SEO CBD writer will examine various phrases trying to find those that have high volume and low difficulty. That way, they can create blog posts that could attract many visitors without a lot of effort.
By just doing this first initial step, you can improve the efficiency of the whole blog tenfold.
Cannabis content writers for dispensaries can find the right audience
Unfortunately, getting random traffic will not get you anywhere. If your cannabis blog writer cannot reach the right audience, you won’t be able to sell hemp and marijuana products no matter how hard you try.
This step can be tricky, even for cannabis owners. You might think that a particular phrase is great for your company only to discover that it won’t provide qualified leads. Even if a keyword has “cannabis” or “hemp” inside of it, that doesn’t necessarily mean that this kind of traffic will lead to sales.
Simply put, people are browsing Google for all sorts of things. Sometimes, it is hard to determine why they’re typing a particular phrase. However, an experienced CBD SEO content writer knows what’s in people’s heads and why they ask a specific question.
That way, the cannabis writers can key on phrases that have high volume, low difficulty and are also likely to sell products.
Experienced cannabis writers can provide the right answers
Due to the nature of the products, many people are still reluctant to use medical hemp. They might be scared about getting high or experience some other troublesome effects. Furthermore, the lack of regulation and monitoring makes it harder for companies to gain the trust of new customers.
Instilling confidence in consumers is the key feature of efficient content writing for cannabis. This is especially important within the cannabis niche, where there is a lot of mistrust. An experienced cannabis SEO content writer can help you bridge this problem.
Whether we’re talking about the FAQ section or any other content on your website, an experienced CBD writer can provide answers that will put the potential customer at ease.
If a cannabis blog writer has already worked within this industry for a while, they probably know everything about THC, CBD, cannabinoids, products’ side effects, and benefits.
All of this will help when creating content and will have a positive impact on overall website conversion.
Good marijuana content writers can avoid making medical claims
One of the major issues with the cannabis industry is medical claims. Whether we’re talking about the US FDA or regulatory bodies in other countries, there is a concentrated effort to address this issue.
While we still don’t have a proper legal frame to tackle, it is only a matter of time until the FDA starts penalizing the hemp and marijuana websites that make these claims.
Having the right cannabis blog writers can also help with this issue.
A CBD content writer who has worked within the industry for a while knows how to create blog posts without talking about diseases or implying that hemp can treat these ailments.
Instead, they stick with general expressions that won’t get your site into trouble.
CBD content writer can help build your brand
Brand awareness is something that is often overlooked within the cannabis industry. However, it is also something you should pay close attention to.
Ideally, you should implement some branding rules before creating the first blog post. But, first, you need to find the right voice that will be used throughout the website for every tiny piece of content. With SEO blog writing for dispensaries, you can do just that.
Most cannabis owners prefer using a relaxed, approachable tone of voice. Whether we’re talking about consumers, or company owners, everyone within this industry is relaxed and willing to help each other. But, there are some nuances in how you wish to present the information to the end-user.
Cannabis content writers who have experience with SEO, CBD marketing, and branding within the cannabis industry will easily help you achieve all these goals and much more.
How to find the right CBD content writers for your cannabis website?
There are numerous things you need to consider when looking for cannabis blog writers:
Do you need a cannabis writer or a cannabis firm?
In most cases, marketing companies are the ones handling cannabis content writing. However, you are also able to hire a freelancer.
So, what is the difference between the two?
If you are looking just for cannabis content writing services, you might be better off with an individual CBD blog writer. However, by hiring a marketing agency, a cannabis company can get all its online services in one place.
Consider CBD writer’s availability
Perhaps the biggest problem with individual cannabis writers is that, if they’re good, they will often be booked.
If you manage to hire them, this might cause concern because it might indicate that they’re actually outsourcing their work to someone else.
When you hire a marketing agency, you can rest assured they have their own team of CBD content writers available around the clock.
This means that the work will be done quickly and that a few editors will go through the content, making sure it’s perfect.
What is a cannabis content writer’s specialization?
You should always go with companies and writers that specialize in the topic.
Even if we’re talking about hemp vs. marijuana, you should prioritize cannabis content writers that have an intimate knowledge of your particular product.
Keep in mind that some of the cannabis content writers are growers themselves. These individuals should have an extra edge over the competition.
Although content writing for cannabis businesses seems like a simple task, it has a lot of layers. Our advice is to hire a cannabis writer who writes your content has to be proficient with products, branding, medical claims, and many other aspects of this business.
Without a proper voice, your website will be nothing more than a collection of blank pages. This is something you cannot allow.
Cannabis writing is crucial for every cannabis website that wants to increase visits from Google, conversion and provide relevant, correct information to their readers. That’s why you should never compromise with the cannabis content writing services that you order.