Online traffic for cbd oil

5 Best CBD Oil Marketing Strategies

Most CBD business owners run into this problem: They make amazing CBD products, create a likable brand, design beautiful packaging and develop an e-commerce website but they aren’t getting many sales.

Even if you have the best product on the market and an attractive brand that everyone loves, that just isn’t enough.

The CBD market is thriving and consumer sales are increasing significantly every year. The latest Brightfield Group report states that the CBD product sales will amount to $23.7 billion by 2023.

Selling CBD products yields a lot of profit potential but it is also a very attractive industry for entrepreneurs because of the low barrier-to-entry. This creates a lot of competition.

There are well over 5,000 CBD companies in the U.S. alone. With that much competition, just creating a website with your products is not going to generate sales.

Most small to medium sized businesses turn to Facebook and Google for their advertising needs. These platforms allow businesses to easily promote their products and services to a specific audience with a low budget. Unfortunately, regulations and advertising policies limit most businesses from advertising CBD on Google and Facebook.

This means you will need to get more creative with your CBD marketing plan.

Below are the best CBD marketing strategies to generate more sales in 2020:

CBD Marketing Tactics

1. Pay influencers to promote your CBD products on social media.

Reach out to social media influencers and ask them to send over their promotion rates. Most influencers will be happy to promote your product if it aligns with their image and their followers’ interests. A lot of micro-influencers might even be willing to post a photo with your CBD product for free. You will just need to let them keep the CBD products that you send them. Check out our list of the top CBD influencers on Instagram to get started!

Benefits of influencer marketing for CBD products:
  • Quickly builds trust
  • Improves brand awareness
  • Enriches your content strategy
  • Fuels word-of-mouth marketing
  • Low-cost for micro influencers (1,000 to 1M followers)

2. Start an informational blog about CBD on your website

Starting an informational CBD blog on your website is a great long-term strategy to increase your website traffic and sales. This is a place for you to build trust with your audience by sharing your knowledge and expertise about CBD.

Benefits of blogging for CBD brands:
  • Drive website traffic from Google & Bing
  • Target an audience interested in CBD
  • Build brand credibility
  • Generate backlinks for SEO
  • Add value: Educate prospects & customers

3. Offer a discount to website visitors in exchange for their email address

You put a lot of effort and money into driving users to your website. Don’t let them get away! Add a pop-up to your website offering a discount in exchange for the users email address. The discount offer will get users excited and increase their chances of making a purchase. Even if your website visitors do not purchase your CBD products after receiving the discount, you can now re-engage them via email marketing.

Benefits of email subscription discount offers:
  • Build your email marketing list
  • Increase conversion rates
  • Promote specific products
  • Turn website visitors into prospects
  • Turn prospects into customers

4. Email marketing

Email marketing might sound like an old school marketing tactic, but it is necessary to increase your sales and profits in the CBD industry. There are a lot of businesses competing in the CBD market and most consumers are not tied to one brand. They will shop around until they find one brand that really connects with them. Email marketing is the best way to keep your brand at the top of your customers’ minds and keep them coming back to your shop for their CBD needs.

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Benefits of email marketing for CBD brands:
  • Improve customer retention and sales
  • Increase the lifetime value of customers
  • Promote discounts and sales
  • Restore lost revenue with abandoned cart email campaigns

5. Partnerships & affiliate marketing

Brand partnerships and affiliate marketing are very cost effective ways to build brand awareness for your CBD brand and increase your sales. These tactics are great for driving positive ROI because they are typically performance driven, so you only pay for results (purchases). These tactics are focused on sales, but one of the biggest advantages is that the views, impressions and website visits from your partners and affiliates are all free.

Benefits of partnerships and affiliate marketing for CBD brands:
  • Low risk – Only pay commission on sales
  • Rapidly scale your traffic & sales
  • Boost your reputation
  • Broaden your audience Cost effective – No upfront cost

A final note on effective CBD marketing strategies

So now you have several marketing tactics to take your CBD business to the next level. However, I have a few tips before you get started:

  • Long-term marketing success is dependent on having a great product and a likable brand.
    • Make sure you are selling CBD products that people will buy (and continue to buy).
    • Confirm that you have a brand that will connect with consumers. If you’re on a low budget, using friends and family as a focus group will work.
    • Learn from the professionals. CBD marketing experts and agencies have worked with other CBD businesses before. They know what works and what does not work. This could save you a lot of time and money in the long run.
    • Most marketing consultants and agencies give free consultations. Even if you plan on doing your own marketing, it is at least worth chatting with them to get some industry insights and recommendations.
    • Testing is the key to marketing success.
    • Find out which marketing tactic works best for your business and scale to maximize your profits.

    If you start adding these tactics to your marketing strategy, I believe you are well on your way to taking the CBD industry by storm.

    Don’t forget to test! Continuously adjust your marketing budget to focus on the tactics that drive sales and ROI.

    How To Make Money Selling Cbd Oil Online (Hemp Oil)

    Now is the right time to find out how to make money selling CBD Oil online.

    It is legal to sell CBD products online in all 50 states of the US as long as the oil is sourced from industrial hemp and the THC content is below 0.3%.

    THC (tetrahydrocannabinol) is the stuff that gives ‘POT HEADS’ the high they like and IS NOT contained in CBD (Cannabidiol).

    A variety of CBD products have hit the market in the last 18 months or so, and they come in different shapes and forms.

    Consumers, knowing already about the positive health effects of CBD Oils, buying Cremes, Capsules, Pills, Gummies, Brownies, Bath Bombs and even Inhalers.

    And now is the time to jump on the ‘hemp oil bandwagon‘ and make money with this opportunity. So, hang with me for a bit and I show you how to sell cbd online.

    The Right Time To Make Money Selling CBD Oil Is Now

    Legalization of hemp products was over due and embraced by eager consumers. Take a look at the retail estimates for the next 4 years.

    Obviously, the market potential is staggering. In addition, more and more people understand that you can‘t get high from hemp, CBD hemp oil or CBD products.

    And slowly, but surely, the health benefits from using hemp products are being acknowledged and accepted by our medical establishment.

    And last but not least, the CBD Market is still in its infancy and has only scratched the volume of potential long term customers.

    After careful consideration, you’ve decided to make money by selling CBD Oil products. Let’s take a look at what it takes to get started and up and running as fast as possible.

    How CBD Can Benefit YOU!

    CBD News, Reviews

    and some Gossip

    Types of CBD Products

    CBD Treats for your Pet

    Ways To Sell CBD Oils Online

    There are different ways to sell stuff online and I am going to give you a quick overview:

    Selling CBD Oils With eCommerce Shop

    You can set-up an eCommence store with Shopify or Bigcommerce, They provide you with pre-build online storefronts that can be personalized and populated with any product offers you wish. That also includes a payment processor accepting a variety of credit cards and PayPal or Wallet.

    The cost for your online store starts at about $30 per month. This is based on the number of products you carry and how many transactions are being processed.

    Shipping the product will be your responsibility, as will be the handling of product returns. Of course, this requires to purchase product and keep inventory on hand to guarantee timely delivery to your customers.

    Joining an MLM Pyramid To Sell CBD Oils Online

    As soon as the sale of CBD products derived from hemp was legalized in the State of Utah, Hempworx started operating its Multi Level Marketing pyramid.

    Avon, Mary Kay and Amway may be the most popular MLMs, but there are a myriad of companies out there using this business model to sell their products.

    However, there are some big problems with MLM that need to be brought to your attention.

    • When you sign-up as independent contractor, you MUST sign a ‘standing order‘ for a certain amount of product, also called ‘auto-ship‘ program. If you decline, you will NOT qualify for certain commissions
    • You will have to recruit new members to build your down line for recurring commissions
    • Retail sales are only a very small percentage of your commissions
    • The products are way over priced
    • Less than 2% of participating members make money, and that’s a proven fact

    MLM is definitely not the way to go. you want to MAKE money, not lose it, right?

    That brings me to the best way how to make money selling CBD OIL Online

    Affiliate Marketing – Best Way To Sell CBD Oil Online

    The concept of Affiliate Marketing is pretty simple:

    The Affiliate Marketer promotes the products or service of a merchant or provider, and receives commission if a sale is consummated.

    Below are some of the benefits using Affiliate Marketing to promote CBD Oil products:

    • You can get started on a small budget (I can show you how to start 100% FREE)
    • No Inventory of product
    • There is no need for customer support
    • You can offer different brands
    • Very low overhead cost running your online business
    • Recruiting members to earn ‘commission’ not necessary

    However, what I like best about Affiliate Marketing is the fact that you are totally in control of all aspects of your business. You are NOT stuck with a certain product or merchant, and you can promote as many different brands as you like.

    You are able to create your own email list, and target the subscribers with different product offers.

    How exactly is that working, you ask? Well, there are 4 simple steps .

    1. Pick a Niche – already done because our Niche is CBD Oil
    2. Determine your method of promoting product (Landing Page or Website)
    3. Broker Sales, earn commissions

    We can put a check mark behind step 1, but let’s find out what we actually have to do still.

    Landing Page vs Website

    Usually, a Landing Page, aka squeeze page, is used when email marketing is the vehicle to promote product. This requires that the advertiser has a huge list of potential customers. If you don’t have a list, you can promote your product by using other people’s email lists by buying Solo Ads.

    Another way to drive traffic to that landing page is Pay Per Click (PPC) advertising or paying for Facebook Ads. However, these methods are very expensive and cannot be recommended.

    A much better, albeit slower way to drive targeted traffic to your product offers is via your OWN Website.

    First of all, you will be 100% in charge of your business. And secondly, you are not limited in the ways to generate traffic. You own site gives you the ability to generate a lot of FREE and targeted traffic from people’s web searches.

    Let me give you just one example.

    I did a keyword search ‘where to buy cbd oil‘ and the result shows that there are 8,300 searches per month with exactly this phrase on the internet. It also shows that you can expect 1,403 visits per month IF an article or blog with this title ranks on page 1 in Google search result.

    That’s FREE traffic of 1,400 potential buyers of the products you promote.

    That makes it obvious that the best way to make money selling CBD oil online is with Affiliate Marketing and your own website.

    You’ve decided on your Niche and chose to go the Affiliate Marketing way with your own website. While you are busy learning the trade and building your site, you also must decide on the products to promote.

    How To Find Product To Promote

    There is no shortage of merchants with lots of products. Some of them have their own Affiliate Program, others use one of the large Affiliate Networks. I even found help full information on how to start a cbd oil business on a couple of merchant sites.

    Affiliate Networks

    Here are the links to affiliate networks that handle the process for merchants

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