Seo for cbd oil

Seo for cbd oil

So you’re building your CBD brand, and it seems like you have all the pieces in order. You’ve just launched a beautiful new website, created your social media accounts and sent out your first newsletter. And business is coming (hooray!), but you want to expand your reach. One problem: you have no idea where to start.

Maybe you’ve heard the term SEO, and the thought of approaching it overwhelms you. We get it. But we hope to show you that it sounds much, much scarier than it actually is.

First things first: What is SEO and why does it matter?

SEO, or search engine optimization, is basically a way to make your website easier for your ideal audience to find. In an industry like CBD, it’s a key component of any successful digital marketing plan. Why?

First, because it is one of the few digital marketing tools available to you, since Google and Facebook continue to block CBD advertising. Secondly, because the cannabis and CBD industries have exploded in the past couple years, and competition is growing by the minute. This makes it increasingly difficult for any CBD company’s website to stand out—let alone be found—online. It’s easy to get lost in the sea of content that’s out there, but a solid SEO strategy can give your business the chance to be seen.

5 SEO Best Practices to Help Get You Started

Find your niche and use it to create quality CBD content.

Newsflash: There are tons of CBD companies out there. What makes yours one in a million? You don’t have to be doing something that’s never been done before, but you should have a brand characteristic that makes you unique. Maybe your company sells a specific type of product, like CBD skincare, or targets a certain audience, like athletes with muscle pain. Maybe your niche is as simple as your commitment to local products and materials. Just like Walmart’s Rollbacks and Outback’s Bloomin’ Onion (a little cliché, but you get the gist) your business needs a “thing” that customers can associate with who you are.

Once you identify your niche, use it to populate your website with relevant, high-quality content. A great way to do this is by starting a blog. If your thing is skincare, for instance, write about CBD products for different skin types, or how CBD oil can help with anti-aging. The goal is to draw people to your site for its great content, and potentially, garner interest in your brand that leads to business.

Use meta tags and keywords to your advantage.

Title tags and meta descriptions may sound foreign, but they are vital to your SEO strategy. Familiarize yourself with them. To start, search any term on Google and view the results. In each listing, you’ll see a title (title tag), a URL, and a brief excerpt or blurb about the content (meta description). These are the components you will customize on the back end of your site.

Imagine your ideal customer and put yourself in their shoes. What are they really searching for? Find keywords that are relevant to your niche and incorporate them in your meta tags. Remember, this is how the people interested in your products and services will find your business, so you want to be specific in describing who you are and what you do. Everyone is searching for CBD. But your customer is searching for CBD anti-aging skincare. See the difference?

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Develop an internal linking strategy.

To improve user experience and give search crawlers more avenues to crawl your website, incorporate internal links—links within your website that lead to other pages within your site—in a natural manner. For example, within each blog post, include links to other blogs on your website with related information; if you’re discussing a new CBD hand cream you offer, link to the product page on your site.

Another great way to improve your SEO ranking is through backlinks, which are links from other high-ranking sources that lead to your website. The more links that lead to your website, the better your chances of generating traffic and ranking higher on search engines. Strengthen your blog by posting quality, original CBD content on a regular basis and sharing it with the public, and influencers, media, and other industry sources may notice your work enough to reference it.

Spread the word on social media.

You have great content, meta tags with targeted keywords, internal links… you’re good to go, right? Not quite. If you want to increase your web traffic, as well as generate awareness and interest in your CBD brand, regular, strategic use of social media should be at the forefront of your digital marketing strategy.

Share those amazing blog posts you published on Facebook, Twitter, LinkedIn, or whatever your channel, and you might find your followers sharing them to their own pages. Through social engagement, you can contribute to CBD education and position your business as an expert in the field. Social media gives you a platform for your content to be seen, allowing you to grow your audience, and maybe even generate those backlinks as a result. All of this can lead, indirectly, to higher rankings on search engines. That’s right—improving your SEO!

Hire a CBD marketing agency that knows the industry.

If you’re a digital marketing guru and you’ve got the time to tackle SEO, more power to you. But if you’re starting to wonder how you—yes, you, the person who’s also responsible for running your business—will manage all of this, then you might want to consider hiring a cannabis marketing company like Cannabis Creative Group. They can help you build a CBD digital marketing strategy that targets your ideal customers and boosts your SEO rankings. If you’re struggling with your brand, they can help you identify your business strengths and establish an identity in the CBD industry.

Hiring a marketing agency doesn’t mean you lose control—you’re still the leader of your brand. But the right agency can help you find your brand’s voice and, put simply, better your chances of being heard online.

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CBD Search Engine Optimization (SEO) Company

Even though the CBD industry is relatively new, we have over 20 years of SEO experience to get you on the front page of Google search results in order to increase your targeted website traffic & greatly increase sales. This is comparable to probably 100+ years in most other industries. The point is, we know how to do search engine optimization for CBD Oil related businesses, so we can take your company to the next level & beyond!

Call: 515-978-8087

Benefits of SEO for CBD Marketing

Getting high search engine (Google) rankings…

  • Generates Brand Awareness: Even if they are just searching around and not ready to buy right away, SEO still helps you gain brand awareness and develop credibility among potential customers when they see your site show up at/near the top of Google for CBD oil related searches.
  • Increases Sales: Obviously being ranked highly makes it easy for potential customers who are actively searching to buy CBD to find you, which in-turn makes you more sales.
  • Builds Authority: It has been proven that people are far more trusting of a website that’s on the first page of Google/Bing. This builds your brand authority and makes potential customers more likely to remember you and buy from you – either now or in the future.
  • Residual Results: Imagine continuing to make sales years into the future from work you did now. This is something SEO can provide. With most advertising/marketing techniques, your results are directly related to how much you are paying, and they stop if you don’t pay anymore. SEO is different! Once you are ranked, you can continue reaping the benefits for years to come. The ROI is incredible!
  • Dominating the Competition: There is only one #1 spot so you can literally dominate your competition in the search results. Other marketing methods typically allow anyone and everyone to compete as long as they are willing to pay. However, with SEO, you know there’s only so much room on page one for any search term. Your competition is stuck behind you if you get to the top!

Anyway, that is just a handful of SEO benefits (there are many more). So if you are looking for the most effective way to sell CBD oil online, you absolutely should consider implementing a solid SEO strategy. This will take your CBD business to the next level if you hire the right specialist.

The Big Advertising Spaces Do NOT Allow CBD Ads

As you know, promoting CBD oil and/or other CBD products on Adwords, Facebook, Instagram, Twitter, and most of the other top advertising platforms is a challenge — if not impossible — so you need to utilize other types of internet marketing to be able to market your cbd business online.

Think about it… Google, Facebook, Twitter, Etc… aren’t letting you advertise!

What does this mean for your CBD business?

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Well, it means if you want to market your CBD website online then SEO is not only the best way to do it (as it always has been), it’s also one of the ONLY ways to do it nowadays. So, it should go without saying that search engine optimization is extremely important for the success of your CBD Oil company!

Our CBD Oil SEO Marketing Includes:

* Market Research: We utilize various marketing research resources including Google Analytics, Ahrefs, SEMrush, G trends, keyword planning tools, search analysis, and much more to learn about your exact market and choose the best keywords and phrases for your ranking targets. Combine this with 20+ years of SEO experience and we can pick the winners for you!

* Competitor Analysis: We find your top 5 competitors and reverse engineer their entire online presence to find what they are doing, what’s working for them, why they are ranking, and everything else we can possibly find about them. This is information we use to figure out how to beat them in search so we can implement it in your campaign.

* On-Site Factors: We check (and implement) dozens of on-page SEO factors in order to ensure your cbd oil website is ready to rank, and has the best chance at maximum relevance, authority and visibility.

* Off-Site SEO: We utilize a number of techniques that include; social signals, GMB setup/optimization, citations, press releases, videos, blogger outreach, private blog networks, deep links, branded link building, microsites, satellite sites, tier-2 networks, content syndication, domain authority stacking, and MUCH more! These strategies are continually updated as the industry evolves.

* Data & Metrics: Utilizing analytics, search console, tracking numbers, coding, a customized reporting dashboard, etc… We show where your visitors are coming from, what they are doing on your site, rankings data, growth over time, conversions, ROI, and more.

SEO for your Cannabidiol Website

Public interest in CBD products is growing at a crazy fast rate, which means the competition for business is also increasing rapidly.

Sales of CBD products such as oils, gummies, capsules, and more are currently valued upwards of a BILLION dollars just in the United States (not counting the rest of the world). That number is expected to skyrocket in the near future.

Obviously if you are in this industry the best way to maximize your growth in the cbd oil market is to ensure your potential customers can find you. Doing that starts with an effective SEO strategy.

Here at BAM we have the experience and skills it takes to develop & implement CBD SEO strategies that will take your company to the top of the rankings. This will make it easy for your target market to find you online.

Contact Our CBD SEO Experts Now

To learn how our SEO specialists can help you rank your CBD website and build your business – contact us now. We will review your website, discuss your goals, and develop a customized plan to deliver results like you never imagined!